What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 18May22-Sophie

Jane Taylor London Moselle Hat in White

May 18

May 18 Jane Taylor London Moselle Hat in White

Countess of Wessex, Hats

Sophie Habsburg Moneypenny Bag in Airmail Royal Blue

May 18

May 18 Sophie Habsburg Moneypenny Bag in Airmail Royal Blue

Countess of Wessex, Bags

G.Collins and Sons Infinity Earrings

Nov 14

Nov 14 G.Collins and Sons Infinity Earrings

Countess of Wessex, Accessories, Earrings

Prada Pointed Toe Pump in Nude Suede

May 17

May 17 Prada Pointed Toe Pump in Nude Suede

Countess of Wessex, Shoes

Erdem Yursa Floral Silk Midi Dress

Sep 22

Sep 22 Erdem Yursa Floral Silk Midi Dress

Countess of Wessex, Dresses