What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

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Sézane Hana Shirt

Queen Letizia, Tops

Sézane Hana Shirt

Queen Letizia, Tops

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Queen Letizia, Tops

All tagged 18Nov24-Soph1

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Max Mara Fedra Dress

Apr 29

Apr 29 Max Mara Fedra Dress

Countess of Wessex, Dresses

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Sophie Habsburg Cleo Clutch in Brown Rose

Dec 26

Dec 26 Sophie Habsburg Cleo Clutch in Brown Rose

Countess of Wessex, Bags