What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 18Nov24-Soph1

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Max Mara Fedra Dress

Apr 29

Apr 29 Max Mara Fedra Dress

Countess of Wessex, Dresses

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Sophie Habsburg Cleo Clutch in Brown Rose

Dec 26

Dec 26 Sophie Habsburg Cleo Clutch in Brown Rose

Countess of Wessex, Bags