What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duchess Stéphanie opens Bazar International

Nov 22, 2025

Grand Duchess Stéphanie opens Bazar International

Nov 22, 2025

Nov 22, 2025

Latest Find

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Härkila Mesto Winter Jacket

Crown Princess Mary, Outerwear

Härkila Mesto Winter Jacket

Crown Princess Mary, Outerwear

Crown Princess Mary, Outerwear

All tagged 18Nov25-Soph

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Countess of Wessex, Bottoms

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes