What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Gucci Vintage Leather Mules

Benedikte Thoustrup, Shoes

Gucci Vintage Leather Mules

Benedikte Thoustrup, Shoes

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Benedikte Thoustrup, Shoes

All tagged 18Oct15

Joan Rivers Bow Figural Brooch

Mar 10

Mar 10 Joan Rivers Bow Figural Brooch

Queen Silvia, Accessories, Brooches

Nina Ricci Tweed Swing Coat in Grey

Nov 17

Nov 17 Nina Ricci Tweed Swing Coat in Grey

Queen Letizia, Outerwear

Beulah London Shibani Blue Heart Scarf

Jul 4

Jul 4 Beulah London Shibani Blue Heart Scarf

Duchess of Cambridge, Accessories, Princess Eugenie