What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 18Oct19-B

Russell & Bromley Xpresso Crossover Flat in Black Suede

Oct 18

Oct 18 Russell & Bromley Xpresso Crossover Flat in Black Suede

Duchess of Cambridge, Shoes

Beulah London Papilio Coat in Black

Oct 18

Oct 18 Beulah London Papilio Coat in Black

Duchess of Cambridge, Outerwear

Lodi Ankle Strap Suede Pumps in Burgundy

Jul 19

Jul 19 Lodi Ankle Strap Suede Pumps in Burgundy

Queen Letizia, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia