What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 18Oct22-Bea

Maje Faeni Heeled Thigh-High Boots in Black Suede

Feb 17

Feb 17 Maje Faeni Heeled Thigh-High Boots in Black Suede

Princess Beatrice, Shoes

Red Valentino Bow and Ruffle Front Coat in Black

Jan 5

Jan 5 Red Valentino Bow and Ruffle Front Coat in Black

Princess Beatrice, Outerwear

Misha Nonoo Virginia Skirt in Shell Print

Oct 1

Oct 1 Misha Nonoo Virginia Skirt in Shell Print

Princess Beatrice, Bottoms

Sophie Stanbury x Sienna Jones Crossbody Bag in Aubergine

Jun 12

Jun 12 Sophie Stanbury x Sienna Jones Crossbody Bag in Aubergine

Bags, Princess Beatrice