What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 18Oct23-Max1

Zeus + Dione Hestia Dress in Burnt Umber/Ivory

Oct 31

Oct 31 Zeus + Dione Hestia Dress in Burnt Umber/Ivory

Queen Maxima, Dresses

Gianvito Rossi Gianvito 105 Pumps in Light Brown Suede

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Light Brown Suede

Queen Maxima, Shoes