What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 19Apr11

Escada Sequin Embellished Striped Blazer

Oct 10

Oct 10 Escada Sequin Embellished Striped Blazer

Queen Sofia, Outerwear

Whistles Jersey Knit Jacket

Jun 30

Jun 30 Whistles Jersey Knit Jacket

Duchess of Cambridge, Outerwear

Diane von Furstenberg Samuella Abstract Print Dress

Jun 29

Jun 29 Diane von Furstenberg Samuella Abstract Print Dress

Duchess of Cambridge, Dresses