What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Apr23-CA

LK Bennett Katerina Crepe Belted Dress in Navy

Apr 19

Apr 19 LK Bennett Katerina Crepe Belted Dress in Navy

Princess Catharina-Amalia, Dresses

Glamorous Mini Grab Bag in Silver Metallic Woven

Apr 19

Apr 19 Glamorous Mini Grab Bag in Silver Metallic Woven

Princess Catharina-Amalia, Bags

Aquazzura Mistress 105 Sandals

Apr 19

Apr 19 Aquazzura Mistress 105 Sandals

Princess Catharina-Amalia, Shoes

Natan Couture Douglas Coat in Navy

Feb 16

Feb 16 Natan Couture Douglas Coat in Navy

Queen Maxima, Outerwear, Princess Catharina-Amalia, Queen Mathilde, Princess Alexia