What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Dec23-Max

Gianvito Rossi Martis Ankle Boots in Black

Oct 12

Oct 12 Gianvito Rossi Martis Ankle Boots in Black

Queen Maxima, Shoes

Balmuir Helsinki Scarf in Ivory

Mar 13

Mar 13 Balmuir Helsinki Scarf in Ivory

Queen Maxima, Accessories

Massimo Dutti Heathered Wool Coat

Apr 28

Apr 28 Massimo Dutti Heathered Wool Coat

Outerwear, Princess Catharina-Amalia, Queen Maxima

Susan Gail Vintage Bamboo Handle Bag in Black Leather

Sep 8

Sep 8 Susan Gail Vintage Bamboo Handle Bag in Black Leather

Queen Maxima, Bags