What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Latvia

October 22, 2026

Crown Princess Victoria visits Latvia

October 22, 2026

On Wednesday, Crown Princess Victoria made an official visit to Riga, Latvia.

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October 22, 2026

Latest Find

Featured

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 19Feb25-V

Skultuna Relier Petit Necklace in Silver Plated

Jan 24

Jan 24 Skultuna Relier Petit Necklace in Silver Plated

Crown Princess Victoria, Accessories, Necklace

Andiata Pola Knit Polo in Grey Shimmer

Sep 30

Sep 30 Andiata Pola Knit Polo in Grey Shimmer

Crown Princess Victoria, Tops

A Day's March Boudicca Trousers

Mar 13

Mar 13 A Day's March Boudicca Trousers

Crown Princess Victoria, Bottoms

af Klingberg Rakel Booties in Taupe Suede

Sep 8

Sep 8 af Klingberg Rakel Booties in Taupe Suede

Crown Princess Victoria, Shoes