What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Jun08

Pied a Terre Atessa Mary Jane Heels in Black

Aug 30

Aug 30 Pied a Terre Atessa Mary Jane Heels in Black

Princess Beatrice, Princess Eugenie, Shoes

TOUS Sofia Pavé Bracelet

Sep 21

Sep 21 TOUS Sofia Pavé Bracelet

Queen Letizia, Accessories, Bracelet

TOUS Leonor Pavé Bracelet

Sep 21

Sep 21 TOUS Leonor Pavé Bracelet

Queen Letizia, Accessories, Bracelet

Yanes Aquamarines and Pink Tourmalines Earrings

Sep 8

Sep 8 Yanes Aquamarines and Pink Tourmalines Earrings

Queen Letizia, Accessories, Earrings

Gucci Mini Party Handbag

Aug 10

Aug 10 Gucci Mini Party Handbag

Princess Beatrice, Bags, Princess Eugenie

DSquared² Silk Jacket with Contrast-Trim

Jan 17

Jan 17 DSquared² Silk Jacket with Contrast-Trim

Princess Eugenie, Outerwear

Philosophy di Alberta Ferretti Colourblock Pleated Dress

Jan 17

Jan 17 Philosophy di Alberta Ferretti Colourblock Pleated Dress

Princess Beatrice, Dresses

Prada Sleeveless Pleat-Accented Midi Dress in Red

May 7

May 7 Prada Sleeveless Pleat-Accented Midi Dress in Red

Crown Princess Mary, Dresses

Nov 14

Nov 14 Bvlgari Parentesi Ring in Diamond and White Gold

Queen Letizia, Accessories, Rings