What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 19Jun18-Eug1

Emily London Alcor Hat

Sep 25

Sep 25 Emily London Alcor Hat

Princess Eugenie, Hats

Osman Fleur Tie-Waist Coat in Metallic

Sep 25

Sep 25 Osman Fleur Tie-Waist Coat in Metallic

Princess Eugenie, Outerwear

M2Malletier Amor Fati Bag

Jun 19

Jun 19 M2Malletier Amor Fati Bag

Bags, Princess Eugenie

Valentino Rockstud Leather Pumps in Metallic Silver

Jun 18

Jun 18 Valentino Rockstud Leather Pumps in Metallic Silver

Princess Eugenie, Shoes