What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 19Mar21

Annikat Emerald and White Diamond Ring

Oct 15

Oct 15 Annikat Emerald and White Diamond Ring

Crown Princess Mary, Accessories, Rings

Juliette Botterill Poppy Percher Hat in Red

Mar 19

Mar 19 Juliette Botterill Poppy Percher Hat in Red

Zara Phillips, Hats

Guinea London Bea Boucle Coat

Mar 19

Mar 19 Guinea London Bea Boucle Coat

Zara Phillips, Outerwear

Dulong Fine Jewelry Delphis Bracelet in Gold

Aug 19

Aug 19 Dulong Fine Jewelry Delphis Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Britt Sisseck Pussy Bow Shirt in White

Nov 5

Nov 5 Britt Sisseck Pussy Bow Shirt in White

Crown Princess Mary, Tops

Valentino Rockstud Pumps in Green Leather

Nov 5

Nov 5 Valentino Rockstud Pumps in Green Leather

Crown Princess Mary, Shoes

Ole Yde Jonni Coat

Nov 5

Nov 5 Ole Yde Jonni Coat

Crown Princess Mary, Outerwear

Calleija Coronet Platinum and White Diamond Earrings

Jun 21

Jun 21 Calleija Coronet Platinum and White Diamond Earrings

Accessories, Earrings, Zara Phillips