What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Prada Seam Detail Blazer in White

Crown Princess Mette Marit, Outerwear

Prada Seam Detail Blazer in White

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged 19May01

Day Birger et Mikkelsen Embellished Coat in Pink

Jan 11

Jan 11 Day Birger et Mikkelsen Embellished Coat in Pink

Crown Princess Mette Marit, Outerwear

Enzo Angiolini Square Toe Pumps

Feb 4

Feb 4 Enzo Angiolini Square Toe Pumps

Crown Princess Mette Marit, Shoes

Ann Taylor Embossed Leather Bag in Brown

Dec 17

Dec 17 Ann Taylor Embossed Leather Bag in Brown

Crown Princess Victoria, Bags