What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 19May01

Day Birger et Mikkelsen Embellished Coat in Pink

Jan 11

Jan 11 Day Birger et Mikkelsen Embellished Coat in Pink

Crown Princess Mette Marit, Outerwear

Enzo Angiolini Square Toe Pumps

Feb 4

Feb 4 Enzo Angiolini Square Toe Pumps

Crown Princess Mette Marit, Shoes

Ann Taylor Embossed Leather Bag in Brown

Dec 17

Dec 17 Ann Taylor Embossed Leather Bag in Brown

Crown Princess Victoria, Bags