What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 19Nov23-V

Tim Mårtenson Silk Flowers Brooch

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Brooch

Crown Princess Victoria, Accessories, Brooches

Tim Mårtenson Silk Flowers Headpiece

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Headpiece

Crown Princess Victoria, Hats

Andiata Dezire Wool Coat

Nov 19

Nov 19 Andiata Dezire Wool Coat

Crown Princess Victoria, Outerwear

By Malina Leather Envelope Bag in Black Embossed

Feb 13

Feb 13 By Malina Leather Envelope Bag in Black Embossed

Crown Princess Victoria, Bags

Handskbutiken Lambskin Gloves with Bows

Oct 4

Oct 4 Handskbutiken Lambskin Gloves with Bows

Crown Princess Victoria, Accessories

Gianvito Rossi Scarlet Pumps in Black Leather

Sep 16

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

Crown Princess Victoria, Shoes