What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 19Oct19-Bea

Julian Garner Jeanie Boater Hat in Fawn

Oct 19

Oct 19 Julian Garner Jeanie Boater Hat in Fawn

Princess Beatrice, Hats

The Vampire's Wife The LA Midi Dress in Floral Print

Oct 19

Oct 19 The Vampire's Wife The LA Midi Dress in Floral Print

Princess Beatrice, Dresses

Topshop Bonded Belted Truster Coat

Sep 24

Sep 24 Topshop Bonded Belted Truster Coat

Princess Beatrice, Outerwear

Carvela Lulu Heels

Aug 4

Aug 4 Carvela Lulu Heels

Princess Beatrice, Shoes, Princess Eugenie