What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 19Oct22-Math

Diane von Furstenberg Kent Midi Dress in Green Floral Print

Oct 19

Oct 19 Diane von Furstenberg Kent Midi Dress in Green Floral Print

Queen Mathilde, Dresses

Giorgio Armani Borgonuovo 11 Bag in Pink Croc Embossed

Jun 7

Jun 7 Giorgio Armani Borgonuovo 11 Bag in Pink Croc Embossed

Queen Mathilde, Bags

Natan PVC D'Orsay Pumps in Dusty Pink Suede

Mar 21

Mar 21 Natan PVC D'Orsay Pumps in Dusty Pink Suede

Queen Mathilde, Shoes

Giorgio Armani Belted Cashmere-felt Coat in Antique Rose

Jun 26

Jun 26 Giorgio Armani Belted Cashmere-felt Coat in Antique Rose

Queen Mathilde, Outerwear