What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Sept19-S

Zara Long Print Dress in Blue

Sep 20

Sep 20 Zara Long Print Dress in Blue

Princess Sofia, Dresses, Camille Gottlieb

Superga 2730 COTROPEW Platform Espadrille Sneakers in White

Jul 19

Jul 19 Superga 2730 COTROPEW Platform Espadrille Sneakers in White

Shoes, Princess Ariane, Princess Sofia, Princess Claire