What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 19Sept19-S

Zara Long Print Dress in Blue

Sep 20

Sep 20 Zara Long Print Dress in Blue

Princess Sofia, Dresses, Camille Gottlieb

Superga 2730 COTROPEW Platform Espadrille Sneakers in White

Jul 19

Jul 19 Superga 2730 COTROPEW Platform Espadrille Sneakers in White

Shoes, Princess Ariane, Princess Sofia, Princess Claire