What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Sept22-Char

Manuela de Juan Leather Pumps in Black

Sep 19

Sep 19 Manuela de Juan Leather Pumps in Black

Shoes, Princess Charlotte

Ancar Wool Coat in Black

Sep 19

Sep 19 Ancar Wool Coat in Black

Outerwear, Princess Charlotte

Jane Taylor Child's Classic Boater

Sep 19

Sep 19 Jane Taylor Child's Classic Boater

Hats, Princess Charlotte