What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde attends Be Philanthropy 2026 Congress

Apr 2, 2026

Queen Mathilde attends Be Philanthropy 2026 Congress

Apr 2, 2026

Apr 2, 2026

Latest Find

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Natan Couture Straight-Leg Trousers in Red

Queen Maxima, Bottoms

Natan Couture Straight-Leg Trousers in Red

Queen Maxima, Bottoms

Queen Maxima, Bottoms

All tagged 19Sept22-MC

Roger Vivier Viv’ In The City Pumps

Sep 19

Sep 19 Roger Vivier Viv’ In The City Pumps

Crown Princess Marie Chantal, Shoes

Christian Dior 30 Montaigne Mid-Length Skirt

Sep 19

Sep 19 Christian Dior 30 Montaigne Mid-Length Skirt

Crown Princess Marie Chantal, Outerwear, Crown Princess Mette Marit

Gabriela Hearst Demi Bag in Black Crocodile

Sep 19

Sep 19 Gabriela Hearst Demi Bag in Black Crocodile

Bags, Crown Princess Marie Chantal

Christian Dior 30 Montaigne Bar Double Breasted Jacket

Sep 19

Sep 19 Christian Dior 30 Montaigne Bar Double Breasted Jacket

Crown Princess Marie Chantal, Outerwear