What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Sept22-Soph

Launer High Society Clutch

Sep 19

Sep 19 Launer High Society Clutch

Countess of Wessex, Bags

LK Bennett Harley Pumps in Black Suede

Nov 9

Nov 9 LK Bennett Harley Pumps in Black Suede

Countess of Wessex, Shoes