What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 19Sept25-MM

ME and EM Italian Seersucker Stripe Maxi Shirt Dress

Sep 19

Sep 19 ME and EM Italian Seersucker Stripe Maxi Shirt Dress

Dresses, Crown Princess Mette Marit

Aquazzura Purist 85 Pumps in New Nude

May 6

May 6 Aquazzura Purist 85 Pumps in New Nude

Shoes, Crown Princess Mette Marit, Princess Charlene

Bella Freud Saint James Jacket

Apr 13

Apr 13 Bella Freud Saint James Jacket

Crown Princess Mette Marit, Outerwear

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra