What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Queen Maxima attends King Willem I Prizes winners dinner

Oct 8, 2025

Queen Maxima attends King Willem I Prizes winners dinner

Oct 8, 2025

Oct 8, 2025

Latest Find

Featured

Falconeri Silk and Cotton Round-Neck Jumper in Black

Crown Princess Victoria, Tops

Falconeri Silk and Cotton Round-Neck Jumper in Black

Crown Princess Victoria, Tops

Crown Princess Victoria, Tops

All tagged 19Sept25-MM

ME and EM Italian Seersucker Stripe Maxi Shirt Dress

Sep 19

Sep 19 ME and EM Italian Seersucker Stripe Maxi Shirt Dress

Dresses, Crown Princess Mette Marit

Aquazzura Purist 85 Pumps in New Nude

May 6

May 6 Aquazzura Purist 85 Pumps in New Nude

Shoes, Crown Princess Mette Marit

Bella Freud Saint James Jacket

Apr 13

Apr 13 Bella Freud Saint James Jacket

Crown Princess Mette Marit, Outerwear

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra