What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 1Apr25-M1

Alma e Coração Queen Earrings

Apr 1

Apr 1 Alma e Coração Queen Earrings

Crown Princess Mary, Accessories, Earrings

Gianvito Rossi Lace And Suede Pumps

Sep 11

Sep 11 Gianvito Rossi Lace And Suede Pumps

Crown Princess Mary, Shoes

Taller Marmo Toro Fantasma Fil-Coupé Coat

May 21

May 21 Taller Marmo Toro Fantasma Fil-Coupé Coat

Crown Princess Mary, Outerwear