What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Mulberry Mongoose Snare Links Bracelet

Countess of Wessex, Accessories, Bracelet

Mulberry Mongoose Snare Links Bracelet

Countess of Wessex, Accessories, Bracelet

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Countess of Wessex, Accessories, Bracelet

All tagged 1Apr26-Max

Natan Couture Talix Dress in Burgundy

Apr 2

Apr 2 Natan Couture Talix Dress in Burgundy

Queen Maxima, Dresses

Natan Tricolor Ponyhair Pumps in Burgundy/Dark Green/Red

Apr 1

Apr 1 Natan Tricolor Ponyhair Pumps in Burgundy/Dark Green/Red

Queen Maxima, Shoes, Princess Alexia

Hermes Jige Elan 29 Clutch in Burgundy

Jan 30

Jan 30 Hermes Jige Elan 29 Clutch in Burgundy

Queen Maxima, Bags, Princess Catharina-Amalia