What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 1Aug09

Zara Dotted Slingback Low Wedges in Grey Satin

Dec 26

Dec 26 Zara Dotted Slingback Low Wedges in Grey Satin

Princess Marie, Shoes

By Malene Birger Bows Detail Cardigan in Pink

Aug 19

Aug 19 By Malene Birger Bows Detail Cardigan in Pink

Princess Marie, Outerwear

Hermes Collier de Chien Bracelet in Evergreen

Jun 12

Jun 12 Hermes Collier de Chien Bracelet in Evergreen

Princess Madeleine, Accessories, Bracelet

Cartier Love Bracelet in White Gold

Jun 12

Jun 12 Cartier Love Bracelet in White Gold

Princess Madeleine, Accessories, Bracelet