What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 1Dec22-Soph1

Erdem Lindsay Gown

Dec 1

Dec 1 Erdem Lindsay Gown

Countess of Wessex, Gowns

Graff Sapphire Chandelier Earrings

Jun 8

Jun 8 Graff Sapphire Chandelier Earrings

Countess of Wessex, Accessories, Earrings

LK Bennett Sledge Pumps in Glitter

Dec 26

Dec 26 LK Bennett Sledge Pumps in Glitter

Countess of Wessex, Shoes

Elie Saab Sequin Box Clutch

May 30

May 30 Elie Saab Sequin Box Clutch

Countess of Wessex, Bags