What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

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August 30, 2026

Latest Find

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Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

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Princess Charlene, Gowns

All tagged 1Dec23-S1

Max Mara Gemma Midi Shirt Dress

Oct 11

Oct 11 Max Mara Gemma Midi Shirt Dress

Countess of Wessex, Dresses

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet