What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 1Dec23-V

Prada Wool Cocoon Coat in Purple

Dec 1

Dec 1 Prada Wool Cocoon Coat in Purple

Crown Princess Victoria, Outerwear

Sania D'Mina Roe Boots

Nov 30

Nov 30 Sania D'Mina Roe Boots

Crown Princess Victoria, Shoes

Edblad Redondo Studs

Nov 11

Nov 11 Edblad Redondo Studs

Crown Princess Victoria, Accessories, Earrings

Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Nov 10

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Crown Princess Victoria, Bags