What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 1Feb12

Mascaro T-Bar Pumps

Oct 20

Oct 20 Mascaro T-Bar Pumps

Queen Letizia, Shoes

ByTiMo Flower Embroidered Dress in Navy

Nov 8

Nov 8 ByTiMo Flower Embroidered Dress in Navy

Princess Märtha Louise, Dresses

Carolina Herrera Silk Faille Gala Skirt in Ivory

Apr 29

Apr 29 Carolina Herrera Silk Faille Gala Skirt in Ivory

Crown Princess Mary, Bottoms

Akris Cashmere Classic Coat in Red

Jan 16

Jan 16 Akris Cashmere Classic Coat in Red

Princess Charlene, Outerwear

TOUS Dinah Earrings in Pink Opal

Nov 14

Nov 14 TOUS Dinah Earrings in Pink Opal

Queen Letizia, Accessories, Earrings

Christian Louboutin Chiara 100 Pumps in Pale Pink Satin

May 15

May 15 Christian Louboutin Chiara 100 Pumps in Pale Pink Satin

Crown Princess Mary, Shoes

Judith Leiber Snakeskin Box Clutch in Gold

Apr 4

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Crown Princess Mary, Bags