What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 1Feb15

Chanel Caviar Jumbo Double Flap Bag in Light Grey

May 7

May 7 Chanel Caviar Jumbo Double Flap Bag in Light Grey

Queen Maxima, Bags

3.1 Phillip Lim Studded Dress

Dec 18

Dec 18 3.1 Phillip Lim Studded Dress

Crown Princess Victoria, Dresses

Lotty B’s Shirt Shell Repeat Blue Dress

Dec 2

Dec 2 Lotty B’s Shirt Shell Repeat Blue Dress

Duchess of Cambridge, Dresses