What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 1Jul20

IKKS Pacific Garden Blazer

Feb 21

Feb 21 IKKS Pacific Garden Blazer

Princess Laurentien, Outerwear

Kate Spade Sunglasses Belt

Oct 10

Oct 10 Kate Spade Sunglasses Belt

Princess Laurentien, Accessories

Gianvito Rossi Gianvito 105 Pumps in Nude Nappa Leather

Sep 16

Sep 16 Gianvito Rossi Gianvito 105 Pumps in Nude Nappa Leather

Queen Maxima, Shoes, Princess Catharina-Amalia

Chloe Contrast Top Stitching Denim Jeans

Jul 1

Jul 1 Chloe Contrast Top Stitching Denim Jeans

Bottoms, Crown Princess Marie Chantal

Ulla Johnson Caasi Blouse

Jul 1

Jul 1 Ulla Johnson Caasi Blouse

Crown Princess Marie Chantal, Tops