What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 1Jul25-Soph

Stella McCartney S-Wave Sunglasses in Brown

Feb 7

Feb 7 Stella McCartney S-Wave Sunglasses in Brown

Countess of Wessex, Accessories, Sunglasses

Sophie Habsburg Lola Bag in Orange

May 14

May 14 Sophie Habsburg Lola Bag in Orange

Countess of Wessex, Bags

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes

Peter Pilotto Floral Cloque Dress

Jun 16

Jun 16 Peter Pilotto Floral Cloque Dress

Countess of Wessex, Dresses