What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

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Queen Maxima, Dresses

All tagged 1Jun22-V

Susan Szatmary Petit Palais Bag in Fair

Oct 19

Oct 19 Susan Szatmary Petit Palais Bag in Fair

Crown Princess Victoria, Bags

By Malina Rosetta Trousers in Grey Checker

Sep 29

Sep 29 By Malina Rosetta Trousers in Grey Checker

Crown Princess Victoria, Bottoms

By Malina Karah Blazer

Aug 30

Aug 30 By Malina Karah Blazer

Crown Princess Victoria, Outerwear

Cravingfor Jewellery Baroque Pearl Earrings

Sep 10

Sep 10 Cravingfor Jewellery Baroque Pearl Earrings

Crown Princess Victoria, Earrings, Accessories

af Klingberg Rakel Booties in Taupe Suede

Sep 8

Sep 8 af Klingberg Rakel Booties in Taupe Suede

Crown Princess Victoria, Shoes