What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 1Jun22-V

Susan Szatmary Petit Palais Bag in Fair

Oct 19

Oct 19 Susan Szatmary Petit Palais Bag in Fair

Crown Princess Victoria, Bags

By Malina Rosetta Trousers in Grey Checker

Sep 29

Sep 29 By Malina Rosetta Trousers in Grey Checker

Crown Princess Victoria, Bottoms

By Malina Karah Blazer

Aug 30

Aug 30 By Malina Karah Blazer

Crown Princess Victoria, Outerwear

Cravingfor Jewellery Baroque Pearl Earrings

Sep 10

Sep 10 Cravingfor Jewellery Baroque Pearl Earrings

Crown Princess Victoria, Earrings, Accessories

af Klingberg Rakel Booties in Taupe Suede

Sep 8

Sep 8 af Klingberg Rakel Booties in Taupe Suede

Crown Princess Victoria, Shoes