What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 1May24

Penelope Chilvers Arizona Boots

May 1

May 1 Penelope Chilvers Arizona Boots

Countess of Wessex, Shoes

Isabel Marant Oskan Moon Shoulder Bag

Feb 20

Feb 20 Isabel Marant Oskan Moon Shoulder Bag

Countess of Wessex, Bags

ME and EM Ponte Fit + Flare Midi Dress

Feb 12

Feb 12 ME and EM Ponte Fit + Flare Midi Dress

Countess of Wessex, Dresses