What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 1Oct24-Bea2

Sydney Evan Diamond Love Ring

Jun 3

Jun 3 Sydney Evan Diamond Love Ring

Princess Beatrice, Accessories, Rings

Valentino 0VA4083 Sunglasses in Havana Multicolour

Jul 10

Jul 10 Valentino 0VA4083 Sunglasses in Havana Multicolour

Princess Beatrice, Accessories, Sunglasses

Maje Guesna Jacket in Green

May 12

May 12 Maje Guesna Jacket in Green

Princess Beatrice, Outerwear