What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 1Oct25-M

Harris Wharf London Uncollared Coat

Oct 1

Oct 1 Harris Wharf London Uncollared Coat

Crown Princess Mary, Outerwear

Carla Zampatti Crepe Wide Waisted Trousers in Ivory

Oct 1

Oct 1 Carla Zampatti Crepe Wide Waisted Trousers in Ivory

Crown Princess Mary, Bottoms

Carla Zampatti Striscia Crepe Top in Ivory

Oct 1

Oct 1 Carla Zampatti Striscia Crepe Top in Ivory

Crown Princess Mary, Tops

Gianvito Rossi Cap Toe Patent Leather Pumps

Feb 4

Feb 4 Gianvito Rossi Cap Toe Patent Leather Pumps

Crown Princess Mary, Shoes

Diane von Furstenberg Foldover Clutch in Black Suede and Leather

Nov 1

Nov 1 Diane von Furstenberg Foldover Clutch in Black Suede and Leather

Crown Princess Mary, Bags