What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 1Sept04

Moschino Pink Jacket with Flower

Feb 9

Feb 9 Moschino Pink Jacket with Flower

Crown Princess Mette Marit, Outerwear

Paul & Joe Double-Breasted Wool Trench Coat in Pink

Apr 14

Apr 14 Paul & Joe Double-Breasted Wool Trench Coat in Pink

Crown Princess Mette Marit, Outerwear

Miu Miu Crocodile Embossed Small Shoulder Bag in Dusty Rose

Jul 28

Jul 28 Miu Miu Crocodile Embossed Small Shoulder Bag in Dusty Rose

Bags, Crown Princess Mette Marit

Chanel Caviar Skin Wood Chain Shoulder Bag

Jun 25

Jun 25 Chanel Caviar Skin Wood Chain Shoulder Bag

Queen Sonja, Bags