What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 1Sept19-Cam

Hermes Oran Sandals in Tan Leather

Aug 4

Aug 4 Hermes Oran Sandals in Tan Leather

Crown Princess Mary, Shoes, Camille Gottlieb, Charlotte Casiraghi, Princess Isabella, Princess Alexia

Zara Long Print Dress in Blue

Sep 20

Sep 20 Zara Long Print Dress in Blue

Princess Sofia, Dresses, Camille Gottlieb