What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 1Sept19-Cam

Hermes Oran Sandals in Tan Leather

Aug 4

Aug 4 Hermes Oran Sandals in Tan Leather

Crown Princess Mary, Shoes, Camille Gottlieb, Charlotte Casiraghi, Princess Isabella, Princess Alexia

Zara Long Print Dress in Blue

Sep 20

Sep 20 Zara Long Print Dress in Blue

Princess Sofia, Dresses, Camille Gottlieb