What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 1Sept22-V

By Jolima Croissant Earrings

Sep 2

Sep 2 By Jolima Croissant Earrings

Crown Princess Victoria, Earrings, Accessories

& Other Stories Plissé Pleated Midi Skirt in Pink Florals

Sep 1

Sep 1 & Other Stories Plissé Pleated Midi Skirt in Pink Florals

Crown Princess Victoria, Bottoms

Engelbert Stockholm Mini Choker

Jul 14

Jul 14 Engelbert Stockholm Mini Choker

Crown Princess Victoria, Accessories, Necklace

Sandro Truman Tailored Tweed Jacket

Jun 14

Jun 14 Sandro Truman Tailored Tweed Jacket

Crown Princess Victoria, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Green Nappa Leather

May 30

May 30 Gianvito Rossi Gianvito 105 Pumps in Green Nappa Leather

Crown Princess Victoria, Shoes

Susan Szatmary Petit Palais Bag in Fair

Oct 19

Oct 19 Susan Szatmary Petit Palais Bag in Fair

Crown Princess Victoria, Bags

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches