What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 2024 Christmas Card - Sophie

Frame Stripe-print Ruched-sleeve Cashmere Jumper

Feb 23

Feb 23 Frame Stripe-print Ruched-sleeve Cashmere Jumper

Countess of Wessex, Tops

Paige Tawnie Biker Jacket

May 13

May 13 Paige Tawnie Biker Jacket

Countess of Wessex, Outerwear

Galvan London Matte Safari Trousers

Oct 17

Oct 17 Galvan London Matte Safari Trousers

Countess of Wessex, Bottoms