What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 20Apr10

Escada Sequin Embellished Striped Blazer

Oct 10

Oct 10 Escada Sequin Embellished Striped Blazer

Queen Sofia, Outerwear

Emporio Armani Pink & Purple Trims Wool Jacket in Black

Jul 5

Jul 5 Emporio Armani Pink & Purple Trims Wool Jacket in Black

Princess Marie, Outerwear

Emporio Armani Pink & Purple Trims Wool Skirt in Black

Jul 5

Jul 5 Emporio Armani Pink & Purple Trims Wool Skirt in Black

Princess Marie, Bottoms

Chanel 2008 Tweed Pattern Jacket in Green

May 29

May 29 Chanel 2008 Tweed Pattern Jacket in Green

Queen Maxima, Outerwear