What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

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November 10, 2026

Latest Find

Featured

Lexy London Tatjana Skirt in Blue Ikat

Countess of Wessex, Bottoms

Lexy London Tatjana Skirt in Blue Ikat

Countess of Wessex, Bottoms

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Countess of Wessex, Bottoms

All tagged 20Apr23-S

Gianvito Rossi Foster Boots

May 13

May 13 Gianvito Rossi Foster Boots

Countess of Wessex, Shoes

Sophie Habsburg Belle de Jour Clutch in Beige

Nov 29

Nov 29 Sophie Habsburg Belle de Jour Clutch in Beige

Countess of Wessex, Bags

ME + EM Cotton Mix Stripe Layering Blouse in White

Feb 10

Feb 10 ME + EM Cotton Mix Stripe Layering Blouse in White

Countess of Wessex, Tops

Me + Em Italian Herringbone Boyfriend Blazer

Aug 9

Aug 9 Me + Em Italian Herringbone Boyfriend Blazer

Countess of Wessex, Outerwear