What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 20Aug16

Nike Air Zoom Structure 18 Running Shoes in Black/Blue/Pink

Aug 28

Aug 28 Nike Air Zoom Structure 18 Running Shoes in Black/Blue/Pink

Princess Marie, Shoes

Céline Trotteur Shoulder Bag in Black Leather

Aug 7

Aug 7 Céline Trotteur Shoulder Bag in Black Leather

Princess Marie, Bags, Queen Sonja

Mayla Daria Silk Blouse in Cream

Nov 16

Nov 16 Mayla Daria Silk Blouse in Cream

Crown Princess Victoria, Tops