What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20Aug26-V

Toteme Bevel Wristlet Bag in Black Leather

Sep 8

Sep 8 Toteme Bevel Wristlet Bag in Black Leather

Crown Princess Victoria, Bags

Skultuna Bambou Earrings

Apr 20

Apr 20 Skultuna Bambou Earrings

Crown Princess Victoria, Accessories, Earrings

Greta Clara Dress

Nov 29

Nov 29 Greta Clara Dress

Crown Princess Victoria, Dresses

Engelbert Stockholm Absolutely Knot Bracelet in Gold

Oct 26

Oct 26 Engelbert Stockholm Absolutely Knot Bracelet in Gold

Crown Princess Victoria, Accessories, Bracelet