What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 20Dec10

Wilbur & Gussie Charlie Clutch in Purple Silk

Dec 28

Dec 28 Wilbur & Gussie Charlie Clutch in Purple Silk

Princess Madeleine, Bags

Day Birger et Mikkelsen Lace-trimmed Crepe Gown

Dec 14

Dec 14 Day Birger et Mikkelsen Lace-trimmed Crepe Gown

Princess Madeleine, Gowns

Juicy Couture Cropped Faux-Fur Jacket in White

Dec 10

Dec 10 Juicy Couture Cropped Faux-Fur Jacket in White

Princess Madeleine, Outerwear

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories