What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

On Thursday, Queen Mary officially opened Christian IV's restored winter room at Rosenborg Castle.

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November 7, 2026

Latest Find

Featured

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

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Princess Beatrice, Outerwear

All tagged 20Feb20

Olga Berg Zoey Faceted Clutch

Oct 5

Oct 5 Olga Berg Zoey Faceted Clutch

Queen Mathilde, Bags, Princess Elisabeth

Guadalupe Design Paula Pineapple Dress

Jul 2

Jul 2 Guadalupe Design Paula Pineapple Dress

Princess Leonore, Dresses

Natan Couture Davia Cropped Jacket in Blue

Dec 10

Dec 10 Natan Couture Davia Cropped Jacket in Blue

Queen Mathilde, Outerwear