What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

On Monday, the Norwegian Royal Family attended a private service held at the Palace Chapel following the passing of King Harald.

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August 31, 2026

Latest Find

Featured

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

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Prince Gabriel, Tops

All tagged 20Jan11

Jiki Monte Carlo Strapless Dress

Jul 24

Jul 24 Jiki Monte Carlo Strapless Dress

Princess Stephanie, Dresses

Francesco Biasia Quilted Clutch

Feb 26

Feb 26 Francesco Biasia Quilted Clutch

Crown Princess Victoria, Bags

Oscar de la Renta Caviar Beaded Pearl Drop Earrings

Dec 28

Dec 28 Oscar de la Renta Caviar Beaded Pearl Drop Earrings

Crown Princess Victoria, Accessories, Earrings

Miu Miu Snakeskin Platform Pumps

Jun 9

Jun 9 Miu Miu Snakeskin Platform Pumps

Crown Princess Victoria, Shoes, Princess Madeleine, Zara Phillips