What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

Read more →

October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

Read more →

HGD Stéphanie, Accessories, Earrings

All tagged 20Jan11

Jiki Monte Carlo Strapless Dress

Jul 24

Jul 24 Jiki Monte Carlo Strapless Dress

Princess Stephanie, Dresses

Francesco Biasia Quilted Clutch

Feb 26

Feb 26 Francesco Biasia Quilted Clutch

Crown Princess Victoria, Bags

Oscar de la Renta Caviar Beaded Pearl Drop Earrings

Dec 28

Dec 28 Oscar de la Renta Caviar Beaded Pearl Drop Earrings

Crown Princess Victoria, Accessories, Earrings

Miu Miu Snakeskin Platform Pumps

Jun 9

Jun 9 Miu Miu Snakeskin Platform Pumps

Crown Princess Victoria, Shoes, Princess Madeleine, Zara Phillips