What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 20Jun11

Lanvin Ballet Flats in Black Patent Leather

Jun 2

Jun 2 Lanvin Ballet Flats in Black Patent Leather

Princess Beatrice, Princess Eugenie, Shoes

Christian Dior Miss Dior Flap Bag in Nude

Aug 6

Aug 6 Christian Dior Miss Dior Flap Bag in Nude

Queen Sonja, Bags

Cole Haan Kendal Drawstring Tote

Nov 15

Nov 15 Cole Haan Kendal Drawstring Tote

Princess Sofia, Bags

Goyard Goyardine St. Louis PM Tote in Red

May 2

May 2 Goyard Goyardine St. Louis PM Tote in Red

Princess Beatrice, Bags

Valentino Ruffled Knee-Length Dress in Pink

Jul 26

Jul 26 Valentino Ruffled Knee-Length Dress in Pink

Crown Princess Mette Marit, Dresses