What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Belgian Royal Family attends King's Feast

November 15, 2026

Belgian Royal Family attends King's Feast

November 15, 2026

On Sunday, Princess Astrid, Prince Lorenz, Prince Laurent, and Princess Claire celebrated the King’s Feast.

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November 15, 2026

Latest Find

Featured

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

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Beatrice Casiraghi, Bottoms

All tagged 20Jun13-Aut

Diva Lydia Short Sleeved Pencil Dress

Feb 23

Feb 23 Diva Lydia Short Sleeved Pencil Dress

Autumn Phillips, Dresses

Gina Foster Millinery Primula Hat

Jan 12

Jan 12 Gina Foster Millinery Primula Hat

Autumn Phillips, Hats